---
title: "Google: Novi plan za preuzimanje kontrole nad AI hardverom"
url: "https://balkanwatch.com/google-novi-plan-za-preuzimanje-kontrole-nad-ai-hardverom/"
type: "post"
published: "2026-06-19T17:58:38+02:00"
modified: "2026-06-19T18:21:41+02:00"
author: "Valentina"
---

## Druga najveća kompanija na svetu koristi svoju ogromnu finansijsku moć da preotme klijente data centara i razbije apsolutnu dominaciju tehnološkog giganta.

Google je odlučio da iskoristi svoju finansijsku moć i tehnički razvoj kako bi direktno konkurisao Nvidia-i na tržištu AI čipova. Usvajajući sličnu taktiku prodaje, kompanija ubrzano privlači velike klijente, među kojima je i gigant Citadel Securities, koji već ostvaruje značajne uštede i veće brzine korišćenjem Google-ovog hardvera.

Glavni cilj ove strategije jeste razbijanje apsolutne dominacije Nvidia-e, čiji izvršni direktor Džensen Huang trenutno kontroliše preko 90% tržišta AI procesora. Mnogi pružaoci usluga i tehnološke kompanije izražavaju sve veću zabrinutost zbog prevelike zavisnosti od kompletnog Nvidia hardverskog i softverskog paketa, što Google-u otvara ogroman prostor za proboj sa sopstvenim TPU (Tensor Processing Unit) čipovima.

Kompletnu vest i detaljnu analizu ovog tržišnog sukoba možete pročitati na zvaničnom sajtu [The Wall Street Journal](https://www.wsj.com/tech/ai/google-is-using-nvidias-playbook-to-build-a-rival-ai-chip-business-1eac86f9?mod=ai_lead_story).

 

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